There are many ways through which you can promote your website. Some are described below:
SEO
Search Engine Optimisation (SEO) is the process of optimizing your store so that it ranks higher in the search results of various search engines. SEO helps in increasing the visibility of your store on the internet and is thus instrumental in the success of your online store. For more information, refer our helpcenter: https://help.storehippo.com/topic/seo-for-products
Facebook Store
You can also promote your store on social platforms such as Facebook where you can create a Facebook store and display your exact site on FB portal. Refer the below link to configure Facebook Store: https://help.storehippo.com/topic/set-up-facebook-store
Third-party marketing services
There are many third-party marketing services and promotion based companies which provide paid promotions through SMS's and E-mails. You can launch your campaign through these services.