How to configure SEO effectively?

In order to display your site content in the google search, you'll have to fill in the SEO details for Products, Categories and your entire website. The SEO takes place in these 3 ways:

1. For Products SEO, go to Products > Products section in StoreHippo Admin Panel. Click on Edit > SEO and enter the Title, Product name, Description, Product description and the Keywords that you want to relate this product with when some one searches for it in Google.
2. For Category SEO, go to Products > Categories section in StoreHippo Admin Panel. Click on Edit > SEO and enter the details accordingly.
3. For Site SEO, go to Settings > SEO and click on Add Meta Tags under the Meta Tags. Enter name and content in the respective fields.

After you fill in all these details, you'll have to login to your Google Webmaster account, verify your site, submit all your site pages and then crawl your site pages on the google search. It will take around 20 days for google to crawl your site pages and list your site content in the google search. For the procedure, refer 
https://help.storehippo.com/topic/google-webmaster