How to set different prices of the product for wholesale and retail users?

To set different product prices for wholesale and retails users, in your e-commerce store, follow the steps mentioned below:

• Create different user groups for wholesale and retail users. To know how to create user groups, visit the helpcenter - https://help.storehippo.com/topic/user-groups. 
• Once you have created different user groups, assign the users to their respective groups.
• Now, create the price override rule based on the user groups. To know more about creating price override rule, go to the helpcenter - https://help.storehippo.com/topic/price-overrides

After creating the price override rule for different user groups, the different price of the same product will be shown to the users belonging to different groups.