I want to set different substores for retail and wholesale users of my e-commerce store. Can I do so?

Yes, the StoreHippo ecommerce platform allows you to provide substore redirection based on the user group. Follow the steps mentioned below to set different substores for retail and wholesale users:

• Go to the “Users” -> “User Groups” section in the StoreHippo Admin Panel and create the user groups for retail and wholesale users. To know how to create user groups, go to the helpcenter - https://help.storehippo.com/topic/user-groups. 
• After creating the user group, go to the “Site” -> “Theme” section.
• Click on the “Store Variant” option in the top right corner.
• Provide the name in the “Name” field and click the “Add Conditions” button.
• In the “Field”, select the “User Groups” option and in the “Operator” field, select a “One of these” option. 
• Now, add the user group for wholesale users and mention the substore name in the “Substore” field.
• Click the “Save” button to apply the changes.

Now, when the users of the wholesale user group will open the site, the specified substore will open up. In the same way, you can assign the substore to the other user groups. To know more about the store variants, go to the helpcenter - https://help.storehippo.com/topic/store-variants